"A billion hours ago, human life appeared on earth.From A History of the World in Six Glasses:
A billion minutes ago, Christianity emerged.
A billion seconds ago, the Beatles changed music.
A billion Coca-Colas ago was yesterday morning."
- Robert Goizueta, CEO of the Coca-Cola Company, April 1997
- Coca-Cola got its name from two of its main ingredients, the South American coca plant (known as "the divine plant of the Incas) and nuts from the West African kola plant.
- In the late 1800s, John Pemberton was a maker of patent medicines who combined the coca and kola plants with sugar to make a new medicine that was meant to cure ailments.
- Pemberton created the drink in 1886, when Atlanta voted to prohibit the sale of alcohol for two years. Coca-Cola became popular as a temperance drink and was well established once the ban was lifted.
- Asa Candler secured the rights to Coca-Cola after Pemberton's death in 1888 for $2,300. By the end of 1895, annual sales exceeded 76,000 gallons as it was being sold in every state in America to pharmacists.
- In 1899, Benjamin Thomas and Joseph Whitehead were granted rights to bottle and sell Coca-Cola which led to it being drunk by the everyday consumer, being made available in every town in America.
- Coca-Cola became a global brand as America emerged as a global superpower through WWI and WWII. During these wars, it was sent with the troops and was considered a great morale booster, both as a refreshment and reminding them of home.
- Many parts of the world boycotted Coca-Cola because it's association with American values. The Arab world had a boycott until the late 1980s because of Coke's entry into Israel in the 1950s.
- Today, Coca-Cola is said to be the second most commonly understood phrase in the world, after "OK". Globally it supplies 3% of humanity's total liquid intake.